Digital marketing maturity and innovation

By Techknowledge

Digital marketing maturity and innovation

Medium sized companies are at an advantage when it comes to digital innovation, having both the agility of smaller companies to change rapidly, and the scale that larger companies enjoy.

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Digital Marketing Innovation Study 2017
Q1 2017
The recent TechKnowledge Digital Innovation Survey yielded fascinating insights into how South African organisations are faring in the digital world. The survey, based on 375 responses, takes a deep dive into all things digital – from the perception of digital marketing within the organisation, the strategic points of focus and areas of investment to the obstacles marketeers are facing in this space.

The survey covered both companies that are involved in consulting in this space (agencies), as well as their customers (brands), and addresses topics such as digital innovation, strategic challenges, risks and key focus areas for 2017.